heygoody by Ngern Tidlor is a finalist at the AIBP Awards 2024 for innovation in ASEAN

The AIBP Awards spotlight organizations in ASEAN that are leading in innovation and growth with transformative projects, shaping our region's digital and sustainable future. On May 24, 2024, heygoody by Ngern Tidlor was named a finalist, joining the ranks of top innovators like KBTG, PTT GC, Bangkok Bank, Krungthai Bank, Kiatnakin Bank and Axons.

heygoody, a fresh face in the insurance brokerage world, is a proud brand under Ngern Tidlor Public Company Limited. At the event, Ms. Pakamon Tulyapisitchai shared heygoody’s remarkable journey. She highlighted the brand’s unique approach, the courage, and the boldness needed to break into the fiercely competitive online insurance market in such a short time.

Ms. Pakamon stated, “Online insurance has been around for over 10 years with many competitors. But we at heygoody dared to enter the market because we believe our speed can outpace the experience of long-standing players. We didn’t start from scratch; we began with a team of over 100 Ngern Tidlor experts, an existing backend system connected with insurance companies, and a payment system that supports all forms of payments, including installment plans, QR Code, and credit card payments.”

These factors have made heygoody the first platform in Thailand that fulfils all the needs of buying insurance without interruptions from telesales, all in just 5 minutes.

heygoody’s success comes from a deep understanding of its target audience and a relentless focus on meeting customer needs.

Ms. Pakamon explained that the secret to heygoody’s rapid success is in creating products and services that genuinely cater to its customers. heygoody’s DNA as an online insurance broker that truly "understands" its customers is built on these principles:

• No cold calls, no disturbances from Telesale

• Freedom for customers to purchase insurance 24/7, anytime, anywhere

• A wide range of leading insurance options for comparison

• Diverse payment options, including 0% installment plans for up to 10 months with both credit card and cash installments by Ngern Tidlor

• 24/7 chat support for any inquiries

Moreover, heygoody’s impactful advertising campaign #heyintrovert (https://www.heygoody.com/th/heyintrovert/),  capturing the real feelings of introverted individuals, was chosen as the most interesting ad by BestAdsonTV.com and the AD ADDICT page. It garnered 1 million views on Facebook within just 12 hours.

Experience the easy, convenient, and fast online insurance purchase at heygoody.com.

heygoody extends a heartfelt thank you to AIBP for recognizing our efforts and naming us a finalist. We are honoured to share our story and drive innovation across ASEAN.